RappiPay is the fintech arm of Rappi — a Latin American super-app used across multiple countries. Born from strategic alliances with financial institutions, RappiPay offers digital financial products for users in Mexico, Colombia, Peru, Chile, and Brazil, with support across three languages and adapts to each market’s unique needs.

Role & Team

Product Designer (Mar 2022- Oct 2023)
Responsibilities: UX research & user-journey mapping, Design and solution prioritization, Global content management (5 countries, 3 languages), Developer handoffs & design reviews, Design-ops support and toolin

Team: Design Duo, Product Owner, Development team (Front, Back, QA), Global Design tribe

Context & Focus

RappiPay’s Payments & Collections team was responsible for building the core financial flows that enable digital payments, collections, and financial control across the app. The scope of work included:

RappiCard payment experiences
End-to-end checkout systems
Collection flows for users in arrears
Payment settings and recurring payments
Multiple payment methods (QR codes, barcodes)
Direct debits and integrations with financial partners

Multi-Region Design

RappiPay operates in Mexico, Colombia, Peru, Chile, and Brazil, serving 230K+ users as of 2023. The platform is designed to address the specific needs of each market, supporting Spanish (ES), English (EN), and Portuguese (PT).

We prioritize adaptability by accounting for linguistic differences, functional nuances, and country-specific requirements, ensuring a seamless and user-friendly experience across diverse contexts.

Our users manage their finances in different ways, shaped by their lifestyles and needs. Our goal is to equip them with clear, comprehensive tools that make financial control simple and effective.

Beyond this, RappiPay plays an important role in guiding and educating users — many of whom are new to banking — so they can make informed, responsible financial decisions with confidence.

Our process

We worked with proven methodologies that help us stay focused on user needs, including Design Thinking, Lean UX, Agile, and Design Sprints. Our approach was structured around three key moments:

Think: We analyze user needs, existing research, references, business goals, and use cases to define the right problem to solve.

Build: We focus on progress over perfection, starting with an MVP that allows us to test ideas quickly and learn from real users.

Validate: We continuously follow up on what we build, using insights and feedback to identify opportunities for improvement and iteration.

Design Ops: Understanding the Design Team’s Needs

RappiPay’s design team was in a stage of maturation, reflecting a broader shift within the Latin American tech ecosystem. As the team evolved, design became a strategic partner — shaping business decisions and driving solutions that were user-centric, transparent, and sustainable in the long term.

To support this evolution, we launched a Design Ops initiative focused on improving workflows and building practical tools to support the team’s day-to-day work. In parallel, we prioritized individual growth by helping each team member define clear development goals aligned with the skills they aimed to strengthen or acquire.