Make it stand out.
Auna is a leading health-and-wellness provider committed to delivering accessible, modern care solutions across Latin America. Their goal: simplify patient journeys and elevate service quality through digital innovation.
Role & Team
UX Designer (2021-2022)
Responsibilities: User Research, User flows & conceptualization, prototyping, testing, wireframes mid fidelity. Oversaw design for both web and mobile touch points with a focus on scalability and user adoption.
Team: Service Designer, UI Designer, Product Managers, Developers, and Healthcare-Business Stakeholders
Labs Design Court Challenge
Design an MVP-level web experience that empowers users to discover and understand available laboratory tests, what they are for, how they work, approximate result times, and prices, and then seamlessly schedule them via WhatsApp
About the client
Auna is a leading health-and-wellness provider committed to delivering accessible, modern care solutions across Latin America. Their goal: simplify patient journeys and elevate service quality through digital innovation.
Research & Discovery
To ground our design decisions, we began by
Conducting user research to understand needs and pain points
Mapping user flows for test discovery and scheduling
Running ideation workshops with designers, developers, stakeholders, and selected users
Creating quick low-fidelity prototypes to explore information structure and content hierarchy
Usability testing
With the page structure established, we designed the primary test scheduling flow and then tested it with volunteers.
These sessions validated interaction patterns, visual clarity, and content comprehensibility before moving into UI design.
MVP Experience
We delivered the first version of the Auna Laboratory Services site, featuring:
A search engine for lab tests
A category-based card layout to help users navigate by test type
A clear path from browsing to WhatsApp-based scheduling
Experience User Flow
Fast Follow - Learning from the users
User feedback highlighted the need for a more efficient search experience. We responded by refining the exam section layout and enhancing the search tool, improving usability and reducing friction in the discovery process.